Design Executive, Co-Founder, Executive Coach, Board Advisor


Executive Leadership

Design is more than just pixels, layouts, form. Its how the product works; It how the technology is architected for performance and stability. And make no mistake, everything around you was designed by someone. Design is the fundamental essence of everything we create. And in today’s market have a clear differentiation includes having an outstanding user experience.

Whether your product needs better market fit, deep understanding of your customers, a competitive vision, or a clear plan for moving to an outcomes based execution model, I can help you and your organization actually do great design.

Start-up & Board Advisor

Having a compelling vision is only the beginning. Having an objective analysis of the market, and validation from potential customers are vital for crafting solid business plan and finding product market fit. You also need a tangible expressions of your strategy and your product, feasible technology architecture, clear roadmaps for the product and the organization, with over 20 years of success I can show how to do that.

After co-founding three successful start-up, and helping to run nine others, I can help you create a business that is viable with products your customers will love. I can transform your idea into the next great company.

Executive Coaching

Even seasoned leaders need help from time to time. Whether its understanding their biases and or identifying habits that are inhibiting them from reaching the next level. I can help you reflect, focus, and grow into your potential.

For a new design leader, its not uncommon for the transition from creative thinker to business thinker, balancing the needs of the business and their team, with their own need for creative problem solving, to be challenging. I can help you navigate the organizational, operational, and personal challenges that come with being an effective design leader.


Podcasts and Articles

Design Executive Council
As a founding member and advisor board member of the DXC, I shared my views that while design leadership has embraced the need to focus on the business value of design, it is still vital that they don’t loose the thing that got them to the table: the ability to design.

“How Tangible Is Your Strategy? How Design Thinking Can Turn Your Strategy into Reality”

I was invited to contribute an article describing my team’s approach to expressing SAP’s strategy not as numbers or frameworks or even a rhetorical narrative, but as something concrete; a prototype of the future.

Brave UX with Brendon Jarvis
I was privileged and honored to be interviewed by Brendon for his podcast. We discussed how to build and scale design organizations, in both large global organizations and early stage start-ups. And the critical role design plays in defining company strategy.

“Emerging Role of VP of UX”

I was interviewed for an article along with other recognized design leaders to share our insights about the evolving role of design executives, specifically how to make the transition from designing things to designing processes and organizations that enable great products to be created.

Nodes of Design Interview
We talk about how you scale design for large organizations, while maintaining effective innovation and collaborations. Including metrics for meassuring design’s impact