From Apple to agentic AI. The work has always been the same.
I've spent my career using design to solve problems that matter: at the founding stage and at enterprise scale, in consumer products and complex B2B systems, in organizations I built from scratch and ones I was brought in to transform.
I've co-founded six companies, three of them AI-driven, and held leadership roles at Apple, Netscape, SAP, WebMD, Shutterfly, and most recently SnapLogic. The work has always been the same: understanding what customers actually need, building the conditions to serve those needs well, and demonstrating in boardrooms, with skeptical CEOs, through measurable outcomes, that design is a business driver, not a finishing touch.
Over the last decade that work has centered on AI. I've been building AI products since before most organizations knew they needed them, and I understand both what the technology can do and what it costs people when it's deployed without judgment.
Many of the designers I've mentored now lead teams at Google, Apple, Meta, Amazon, SAP, Nike, and JPMorgan Chase. I've taught at Stanford, the Royal College of Art, and Ohio State. I write and speak on design leadership, AI, and the evolving role of design in modern enterprises.
Design is not decoration. It is the practice of making good decisions about what to build, for whom, and why, and having the judgment to stand behind those decisions when it matters.
That is what I do.
Are you a design executive looking for a Coach?
Are you a founder looking for an advisor?
A note about the design of this website…
If you have visited any of my peers’ websites you will have likely noticed this site is not typical of an executive coach, it doesn’t follow the same visual design patterns; minimalistic, conservative, monochromatic color palettes of blues or grays, with almost no graphics save for diagrams intended to reassure, and lots of head shots—commanding the stage or leading a meeting. They all look the same, austere and formal, they have no sense of joy or personal style. Frankly, they lack authenticity. That’s because most of those sites were generated by AI and were not actually designed by the designer they are intended to represent.
I built this site without the use of AI. The template is one I created myself, I choose the color palette, made the graphics. And I crafted each page’s layout by hand. I am not your typical design executive, I still find great joy in actually designing. I am also not your typical coach who applies the same playbook to all their clients. I don’t believe in cookie-cutter solutions, and you should never settle for one.