Everything is designed. Including your startup.

Most startup advice comes from people who have studied success. Mine comes from having built it — and from having failed at it, learned from it, and built again.

I've co-founded six companies, three of them AI-driven, with exits including acquisitions by Xinova and Augment.io. I've held executive roles at Apple, SAP, Shutterfly, and SnapLogic. I've raised capital, recruited founding teams, navigated product-market fit, and made the calls that determined whether a company survived its first two years or didn't.

When I work with founders, I bring all of that: not a framework, not a methodology, but the specific judgment that comes from having been in the room when the decisions that actually matter were being made.

I work with a small number of startups at a time, at the director level and above, on the problems that are hardest to think through alone.

What I focus on

Business strategy and vision: defining and refining mission, vision, and near and long-term objectives; competitive positioning and market entry; scaling strategy and timing.

Product development and market fit: validating customer assumptions and product-market fit; prototyping, MVP definition, and customer validation; roadmap development aligned to business goals; innovation and differentiation.

Team building and leadership: culture definition and talent strategy; leadership coaching and mentorship for first-time founders and executives; hiring, conflict resolution, and building a first-team mindset.

Customer experience and retention: establishing customer-focused practices and feedback systems; branding and brand identity; retention, loyalty, and overall experience improvement.

I believe in growth through straightforward, candid conversations. If you're building something and want a thought partner who has been there, I'd like to talk.