Business Strategy and Vision

• Mission and Vision: Defining and refine the mission, vision, as well as the near and long-term objectives.

• Competitive Positioning: Analyze market competitors and landscape to identify a unique value proposition.

• Market Entry: Assist identifying target markets and positioning.

• Scaling Strategy: Guidance on when and how to scale the business effectively.

Product Development and Market Fit

• Product-Market Fit: Validating assumptions about customer needs and whether the product effectively or ideally exceeds those needs.

• Innovation and Differentiation: Help innovating and differentiating products or services from competitors.

• Prototyping and MVP: Designing and iterating prototypes, and defining an MVP based on customer validation.

• Customer Feedback: Continuously integrate customer feedback into product iterations.

• Roadmap Development: Defining development roadmap to align with business goals and timelines.

Here is an example of a product development pipeline I have helped install at multiple companies, and the approach I recommend for using OKRs, writing OKRs, and for running Product Teams, these have been summarized and synthesized from a wide variety of sources and best practices.

Team Building and Leadership

• Culture: Creating and aligning a strong company culture that reflect your values, vision and mission in order to attract and retain the best talent.

• Leadership Coaching: Mentorship for founders and key executives to help them navigate their roles and establish a “first team” mindset, particularly if they are first-time leaders.

• Conflict Resolution: Aid in resolving team conflicts and fostering collaboration.

• Hiring and Scaling: Recruiting strategies, including interviewing, with a focus on building strong leadership teams, and managing team growth to support company scaling.

• Mentoring: Acting as a sounding board for decisions and helping the founders build a trusted advisory network.

Customer Experience and Retention

• Comprehensive User Experience: Establish best practices and processes to ensure a strong customer focus

• Customer Feedback: Development systems for the collection of customer feedback to drive product or service improvements.

• Retention and Loyalty: Assist in customer retention, loyalty programs, and overall customer experience improvements.

• Branding: Building brand identity that resonates with the target audience.

I know there is no shortage of advisors, but I have been fortunate to work with some of best industry leaders and I have a unique perspective driven by a belief that everything is designed—including your start-up, and success is determined by how well your designs meet the market.

I believe in growth through straightforward, candid conversations.