Design is transformation

Every act of design is an act of transformation—whether is pen and paper or digital assets, every time you start to design you are manifesting a transformation.

Design Leadership is transformation at the scale of organizations.

Leveraging this capacity Design Leaders inspire a new vision and mission by transforming mindsets, values and metrics. Beginning with the reconsideration of key products and services, the successful transition of which reveals the potential of the whole, inspiring further review, reassuring everyone a transformation is indeed achievable. Eventually, if they are committed to their purpose, Design Leaders can rally the redefinition of objectives and processes, and the modification of organizational models and architectural frameworks; team structures and priorities will evolve, along with their capacity and passion for the work. Eventually, it will only be in moments of retrospection that the individual will recognize the transformation in their culture because day to day they are embodying the new design of the organization.