What you demonstrate, others will emulate.
What you celebrate, others will replicate.
As the CEO you define the company culture with the value you place on what people do; explicitly or implicitly, endorsing or rejecting behaviors within the organization. It is not posters. It is not catchy phrases. Its not words spoken; its actions taken or left undone. Its turning a spot light, or turning a blind eye.
While many things can be delegated, you cannot delegate culture.
