Everything in the world—including your organization, your products/services, even your policies—was designed by someone. The question is not whether you need a designer (chances are you're designing things all the time); rather the question is how to design for greater results.
Design Thinking provides an objective, scalable method that ensures successful delivery of innovations, while also increasing your organization's capacity to create great designs.
Creating customer value is rooted in the ability to understand their needs: not just what they say, or what they do, but what will inspire them. We often forget that customers are human and that humans are complex, a mixture of logic and emotion. Successful products and services appeal to both the rational side as well as the emotional side of human intelligence.
With over 25 years of experience successfully working with global executive teams from Fortune 500 companies to early stage start-ups, helping transform their organizations and integrate Design Thinking as a core driver of competitive differentiation to deliver customer value, below are the are various engagement offered to help your organization adopt Design Thinking.
The design of a successful strategy is critical, whether it is for a single product or service, or for your entire organization. Strategic planning and governance requires a holistic perspective; competitive landscapes are ever changing, as are technological innovations and organizational factors. Having the tools to clearly visualize these dynamically change influences in combination with you innovations and business processes will allow you to make informed and transparent decisions. Prototyping your strategy will not only allow you to validate the direction but to also understand what success will look like when its achieved.
Even when the value of Design Thinking is understood, it is rare for most executives to had been given the experience of managing design resources, let alone develop the practical skills and understanding to fully apply Design Thinking. Individualized programs defined around specific growth goals, from the basics of Design Thinking, to the strategies and processes required to successfully establish and manage Design Thinking programs/teams. Building on current management skills, leaders will develop new planning, metrics and leadership skills to effectively drive Design Thinking into the culture of their organization.
While the process of Design Thinking can be easily described, it is only with first-hand application of the process that its strategic implications can be fully understood. Workshops can range from one day general introduction sessions to extended multiday workshops tailored to specific business challenges. Workshops combine detailed process instruction with hands-on experience for groups of 20-25 people. Participants will gain first hand experience with Design Thinking, learning its prinicples and application. With custom workshops participants will reinforce their learning by applying those skills developing viable solutions in response to actual business challenges. Additional workshops are available to train your in-house team in planning and running these workshop--thereby extending your capacity to integrate Design Thinking within the organizational culture.
Using a combination of case studies, interviews and fundamental principles, presentations provide a comprehensive overview of Design Thinking. Presentation can range from an overview/introductions, including value, benefits, processes and tools, to discussion of best practices for establishing a Design Thinking competency, as well as practical approaches for integration of Design Thinking in core organizational processes. All presentations conclude with an open discussion with audience members.
The true measure of design's success is market impact, whether its products, services or the organization's capacity to drive innovation. Ranging from advisory input on strategic initiatives, to hands-on generative work on specific solutions, to organizational transformation and process definitions, these efforts are aimed at delivering immediate success. In addition these projects can be used to drive internal alignment, remove organizational barriers, and provide the leadership with the skills & tools to address similar challenges in the future.
To learn more about Design Thinking or to contact Matthew, please select from the icons above.
Client list available upon request.