Leadership
Design is more than just pixels, layouts, form. Design is the fundamental essence of everything we create. And make no mistake, everything around you was designed by someone, for a purpose, with great intentions. Picasso once said, “What one does is what counts. Not what one had the intention of doing.” And it is in the doing that most designs all short.
Whether it is a lack of understanding, lack of vision, or the lack of follow through, I can help you and your organization actually do great design.
Personal Growth
Even seasoned leaders need help from time to time to see past their biases and habits that may be inhibiting them from reaching the next level. For new leaders, they often find it challenging to transition from creative thinkers to business thinkers, balancing the needs of the business and their team, with their own need for creative problem solving.
I can help you navigate the organizational, operational, and personal challenges that come with being an effective design leader.
Start-ups
Having a compelling vision is only the beginning. Having an objective analysis of the market and validation from potential customers are vital for crafting solid business plan, that needs to include a feasible technology architecture, clear roadmaps for both the product and the organization, and a go-to-market plan that includes pricing, growth metrics, CAC… the list goes on.
With over 12 start-ups, three of which I co-founded, I can help you first understand its viability and then transform your idea into the next great company.
Podcasts and Articles
Design Executive Council
As a founding member and advisor board member of the DXC, I shared my views that while design leadership has embraced the need to focus on the business value of design, it is still vital that they don’t loose the thing that got them to the table: the ability to design.
Emerging Role of VP of UX
I was interviewed for an article along with a number of other design leaders to talk about the evolving role for design executives, and our career choices that led to us choosing leadership roles.
Brave UX with Brendon Jarvis
I was privileged and honored to be interviewed by Brendon for his podcast. We discussed how to build and scale design organizations, in both large global organizations and early stage start-ups. And the critical role design plays in defining company strategy.
“How Tangible Is Your Strategy? How Design Thinking Can Turn Your Strategy into Reality”
I was invited to contribute an article describing my team’s approach to expressing SAP’s strategy not as numbers or frameworks or even a rhetorical narrative, but as something concrete; a prototype of the future.
Nodes of Design Interview
We talk about how you scale design for large organizations, while maintaining effective innovation and collaborations. Including metrics for meassuring design’s impact